Crisis Management Foundation

• Module 1 – Introduction to managing a crisis

Understand what factors may trigger a crisis and learn what crisis management activities should be performed in each stage of the crisis. Learn how a Crisis Management Organisation should operate, and what aspects should be included in an organisation's crisis management strategy.

Topics

• Definition of crisis, crisis management and crisis communications
• The relationship between crisis management and business continuity management
• The characteristics and impact of a crisis
• The Crisis Management Organisation
• The Crisis Management Plan
• The crisis management process
• Module 2 – Reputation Management

Understand the importance of reputation management, and learn what measures an organisation can take to build and maintain a good reputation.

Topics

• Making reputation a priority
• Crisis communication and reputation management
• Module 3 – Internal and external crisis communications

Learn how to enhance the effectiveness of your internal and external crisis communications. Perform a stakeholder analysis to improve your crisis communications, and learn how to handle (social) media platforms effectively during a crisis. Understand what additional factors you will need to deal with in a cross-border crisis situation.

Topics

• Communication within the Crisis Management Team
• Internal crisis communications
• External crisis communications
• Structured approach to handling social media and the press
• International crisis management