Crisis Management Practitioner

Module 1: Introduction to Crisis Management

• Understanding crises and their impact
• Incidents vs crises
• The way crises emerge and progress
• Organisational environment of crisis management
• Relationship between crisis situations and stress
• Crisis methodologies to use in a crisis situation

Module 2: Setting Up the Crisis Management Organisation​

• Establishing and activating the Crisis Management Organisation (CMO)
• Roles and responsibilities in the CMO
• Avoiding chaos with crisis control methodology
• Communication between all CMO teams

Module 3: Managing a Crisis

• Recognising and applying crisis strategies
• Working with crisis control methodology
• Information analysis, triage and contextualisation for good decision-making
• Crisis Management Team (CMT) meeting structure and CMT meetings in practice

Module 4: Communication Between Teams in the Crisis Management Organisation

• Hierarchical structure of the Crisis Management Organisation (CMO)
• Organising the CMO communication structure
• Applying methods for communication between CMO teams
• Importance and role of the Support Team in the CMO
• The way stress affects the brain and impacts communication between teams

Module 5: Impact and Stakeholders​

• Crisis impact areas and potential consequences
• Importance of the crisis environment analysis​
• Identifying stakeholders and dividing them into target groups​
• Ownership and responsibilities

Module 6: Crisis Communications

• Understanding the function of crisis communications in the Crisis Management Organisation​
• Internal communications and prioritization
• External communications and application of communication strategies
• Relationship with the press and proper crisis response communication​

Module 7: Reputation Management​

• Ownership of reputation management​
• Brand identity, image and reputation​
• Basics of reputation management​
• The role of trust in building a good reputation​
• Identification of reputational issues

Module 8: Managing Social Media ​

• Social media developments​ and their impact on crisis communications
• Risk response strategies​
• Using social media during a crisis​
• Pros and cons of using social media​ in crisis communications

Module 9: Crisis Simulation

De cursus eindigt met een gesimuleerde, interactieve tafeloefening die het Crisis Management Plan van de organisatie en haar vermogen om te reageren op een gesimuleerde noodsituatie, ramp of crisissituatie test.

De oefening is gebaseerd op het fictieve bedrijf Bicsma van SECO-Institute. Studenten treden op als het crisisbeheerteam en zullen de crisismethodologie in de praktijk brengen en de specifieke rollen van het crisisbeheerteam uitoefenen, zoals geleerd tijdens de cursus. (Voor incompany trainingen kan deze oefening worden afgestemd op de specifieke wensen van onze opdrachtgever).